Last updated: [INSERT DATE]

BR + DAY, LLC (“BR + DAY,” “we,” “us,” or “our”) operates [INSERT SITE URL] (the “Site”), an all-natural wellness marketplace connecting shoppers with Black-owned artisan brands vetted against our Toxic Twenty standard. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit the Site, subscribe to our newsletter, create an account, apply as an artisan, or otherwise interact with us. Please read it carefully. By using the Site, you agree to the practices described in this Policy.

A note on our marketplace model. Some products are sold and fulfilled by independent artisan partners, and some links take you to a partner or vendor storefront (for example, blkgrn.com or an individual artisan’s store) to complete your purchase. When you leave our Site and transact on a partner’s store, that partner’s own privacy policy governs the information you provide there. This Policy applies only to information we collect ourselves.

1. Information We Collect

1.1 Information you provide to us

Contact & newsletter details — your name and email address when you subscribe to our newsletter or contact us.
Account information — if you create an account, the credentials and profile details you provide.
Order & transaction details — where you purchase through us, your name, shipping and billing address, items ordered, and order history. Payment card details are handled by our payment processor, [INSERT PAYMENT PROCESSOR], and are not stored on our servers.
Applications & submissions — information you submit as an artisan applicant, blog contributor, or event submitter, such as your name, brand, email, links, and the content you provide.
Communications — the contents of messages you send us and our correspondence with you.

1.2 Information we collect automatically

Device & usage data — IP address, browser type, device identifiers, pages viewed, referring URLs, and timestamps.
Cookies & similar technologies — described in Section 4.

1.3 Information from third parties

We may receive limited information from analytics and advertising providers and from artisan or vendor partners, consistent with their own policies and your choices. [CONFIRM which third-party sources apply]

2. How We Use Your Information

Operate, maintain, secure, and improve the Site.
Process and fulfill orders and send related updates where you purchase through us.
Manage accounts, artisan applications, and content submissions.
Send newsletters and marketing communications you have opted into, and respond to your inquiries.
Personalize content and understand how visitors use the Site.
Detect, prevent, and address fraud, abuse, security, and technical issues.
Comply with legal obligations and enforce our Terms of Service.

For visitors in regions that require a legal basis for processing (such as the EEA or UK, if we serve you there), we rely on your consent, the performance of a contract, our legitimate interests, and compliance with legal obligations, as applicable.

3. How We Share Information

We do not sell your personal information for money. [CONFIRM whether your advertising/analytics practices constitute a “sale” or “share” under the CCPA/CPRA — see Section 7] We may share information with:

Service providers — vendors who process data on our behalf under contract, such as hosting, email delivery, analytics, payment processing, and shipping. [INSERT key sub-processors]
Artisan & vendor partners — when you place, or express interest in, an order fulfilled by a partner, we share the details needed to complete it.
Legal & safety — to comply with applicable law, respond to lawful requests, or protect the rights, safety, and property of BR + DAY, our users, or others.
Business transfers — in connection with a merger, acquisition, financing, or sale of assets.
With your consent — for any other purpose we disclose at the time.

4. Cookies & Tracking Technologies

We and our partners use cookies, pixels, and similar technologies to run the Site, remember your preferences, measure performance, and — where applicable — support advertising. You can manage non-essential cookies through the cookie banner on the Site and through your browser settings. [CONFIRM which analytics/advertising technologies are in use, e.g. a Meta or Google tag, and list the cookie categories] Blocking some cookies may affect how the Site functions.

5. Third-Party Links & Storefronts

The Site links to partner storefronts and other third-party websites, including blkgrn.com and individual artisan stores. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any information.

6. Your Choices

Marketing communications — every marketing email includes an unsubscribe link, and you may also contact us to opt out. We may still send transactional messages, such as order confirmations.
Cookies — manage your preferences through the Site’s cookie banner and your browser controls.
Account information — where accounts are available, you may update or request deletion of your information by contacting us.

7. Your Privacy Rights

7.1 California residents (CCPA/CPRA)

If you are a California resident, you may have the right to know about and access the personal information we collect, to request deletion or correction, to opt out of the “sale” or “sharing” of personal information, and to limit the use of sensitive personal information — and to exercise these rights without discrimination. [CONFIRM whether a “Do Not Sell or Share My Personal Information” mechanism is required for your setup, and add the link if so]

7.2 Other U.S. state residents

Residents of certain states (including Virginia, Colorado, Connecticut, Utah, and others) may have similar rights to access, correct, and delete their personal information and to opt out of targeted advertising or profiling, subject to the applicable state law.

7.3 EEA / UK residents

If we serve you in the EEA or UK, you may have rights to access, rectify, erase, restrict, and port your personal information, to object to certain processing, and to lodge a complaint with your local supervisory authority.

7.4 How to exercise your rights

To make a request, contact us at [INSERT PRIVACY EMAIL] or by mail at the address in Section 13. We will verify your request as required by law and respond within the applicable timeframe. Where permitted, you may use an authorized agent to submit a request on your behalf.

8. Data Retention

We keep personal information only for as long as needed to fulfill the purposes described in this Policy, including to meet legal, tax, or accounting requirements, resolve disputes, and enforce our agreements. [INSERT specific retention periods or the criteria used to set them]

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect your personal information. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Site is not directed to children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect their personal information. If you believe a child has provided us with information, please contact us and we will take steps to delete it.

11. International Users

We are based in the United States. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your country.

12. Changes to This Policy

We may update this Policy from time to time. The “Last updated” date at the top reflects the most recent revision. When changes are material, we will post the updated Policy on this page and, where required by law, notify you.

13. Contact Us

If you have questions about this Policy or how we handle your information, contact us:

BR + DAY, LLC
[INSERT MAILING ADDRESS]
[INSERT PRIVACY EMAIL]

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